Small Business Packaged Solution

Developing an online business is no different then any brick and mortar business. It's all about the process. Day to day operations in any business comes down to a set of specific and repeatable processes that are measured against a defined set of criteria. Success is measured by dollars and cents and is recorded in the profit and loss statement. Success can be measured each month; the ability to alter the outcome is dependent upon management skill that is applied.

Steps in developing a process for an online channel:

Your business was not created overnight it takes time to build, in the web world the same holds true. It will take time to impact your bottom line.

In identifying a potential client I recommend an initial meeting. The purpose of which, is to determine the appropriateness of my services. We will spend 30 minutes together to discuss the solutions that I will be extending as part of the Small Business Packaged Solution product. We will also review expectations: If you are satisfied with the services that will be extended to you, I will commence immediately upon implementing the prescribed steps:

Step1: Managerial review of your marketing strategy, defining goals, arriving at a mission statement and ensuring that your online objective can be integrated within the company. From our consultation we will arrive at a strategy that recognizes your company goals. A printed document will be produced.

Step 2: Conduct an internal audit and competitive analysis. This stage I will review all marketing collateral and attempt to quantify performance. Once we have established a benchmark of where we’ve been it will be easier to judge future performance. I will introduce analytical software that will place a measure of accountability on the dollars spent to achieve revenue growth. The analytical software and review will be the starting of a managerial process that is repeatable and agile.

Step 3: From the audit I will know what changes to make with your marketing collateral. The competitive analysis will define what is and isn't working for your competitors. This will begin the process of optimizing your marketing material for better results. This is a managerial process that requires continuous testing.

Step 4: Introduce additional concepts to enhance revenues. Review pay per click strategy submission, introduce affiliate marketing, direct marketing, micros sites and landing pages and of course testing.

Step 5: Continue to move the ecommerce line forward, look at social media and more efficient use of data and repeat steps 2-5.

My Services and Guarantee:

I understand the importance of my position and what it means to your business. As a team member of your business, I firmly believe in complete openness and transparency. I have no problems in providing a complete breakdown of the fees that I collect. Further to this, I have no problem in disclosing how I spend your money. I will become an outsourced marketing department of your business. Included in the package is a review mechanism that ensures that I am meeting your expectations. My services are extended on a month to month basis, I never liked contracts and if you wish to cancel a phone call would be nice. At the conclusion of our monthly visit I will ask that you sign off on the work that I performed. If you are not happy you owe me nothing.