Competitive Analysis

In search engine marketing a lot of business people would think that trying to say ahead in the search engine page ranking within Google & Yahoo is the ultimate goal, when really what they need to do is just beat their competitors. In a competitive analysis you would undertake research on keywords and links on your competitors site. This can be done with the aid of software. The analysis could reveal a number of possible outcomes, in essence you would be able to determine what is and isn't working for your competitor. This analysis would aid in your developing an appropriate strategy.

Additional methods would include:

• Subscribing to their RSS Feeds, Blogs etc.
• Set Up Google Alerts
• Schedule Regular Back Link Analysis
• Find the Personal Blogs of Members of Staff
• Fire up AdWords

The goal should be to stay ahead of the competition. To do this you need to employ better methods in optimizing and marketing your site. A challenge that is made allot easier when you know your competition.