Pay Per Click

The Basics of Pay-per-Click Advertising

What is Pay-per-Click Advertising? PPC is simply an agreement that is negotiated between a web publisher and an advertiser who owns a web-based business. When you speak about PPC, the advertisers do not pay the publisher simply for the number of views or impressions, but only when the visitor comes to their site after clicking on the actual advertisement. As PPC participant you choose the location, frequency and resource allocation.

The challenge with the small business owner has been "awareness" and the knowledge of not knowing how to manage a PPC campaign.

Pay Pay Per Click Engines:

Currently Google AdWords and Yahoo Search Marketing account for 80% of the PPC market.

Yahoo: Operates as a straight auction style bidding process for rankings. Top spot comes with a price, and your length of time you hold this position will depend on the bidding of your competitors. Getting results on your ad will come down to your message. Top 3 placement is crucial but if you cannot convert traffic your efforts will be a waste of money.

Google AdWords: Google Adwords you choose the location of ad, the price paid will be comprised of the maximum cost per click and the click through rate (conversion).

PPC success requires effort:

Creating a PPC marketing campaign is not that easy. It involves careful selection of keywords as well as sites to advertise on. It is also a continuous process and requires regular attention - sites change by the minute, and so does customer response. Testing will show the most efficient position to meet your marketing goals. Setting and forgetting it, will result in a waste of money. A proper campaign will closely monitor the performance and ensure the optimum ROI is produced.