Social Media Optimization

In the context of internet marketing Social Media refers to a collective group of web properties that are driven by the users. For example, blogs, discussion boards, vlogs, video sharing sites.

Social Media Optimization (SMO) in many ways grew from viral marketing (digital word of mouth) created by friends who passed their message on through the use of networking in social bookmarking, video and photo sharing websites. SMO is the process of trying to get one's content more widely distributed across multiple Social Media networks. The digital age has produced many communities, SMO taps into these fractured segments of society. Optimizing a site with this tactic in mind you will ensure linkages to services that are attached to the social networking sites, in essence make it easy to spread the word.

Five Rules to follow:

1. Make tagging and bookmarking easy
2. Help your content travel
3. Increase your linkability
4. Reward inbound Links
5. Encourage mashup technology

SMO is about enhancing the experience of your site visitor.